To launch the new collab between J Balvin and Miller Lite we took over a New York City bodega and surprised some of his biggest fans with the news. The best part? He delivered the news himself.

And once the campaign was launched we released two 15-second spots that emphasized the human behind J Balvin’s celebrity in a fun and humorous way. We turned Miller Time into Jose Time.

Webby Awards | Best Collaboration : Honoree

FIAP Awards | Finalist

New York Festivals | Shortlist

PHNX | Bronze

Case Study

Brand Act

Television

Social

Reaction GIFS